Watches

Chanel Monsieur de Chanel watch

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When Chanel dreams, she dreams big. And in the case of her new men’s watch, she covered the nine yards and then a few for theLord of Chanel.

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The design didn’t exist, it wasn’t inspired by something they already had in the archives, so it was a dream. The movement did not exist, it was not something already available on the market, so it was designed. The watch case did not exist, the case had to be something new, so it was created. A watch made for men that is not only new, but fully expanded by its dedicated watchmaking manufacture G&F Châtelain SA, where it was designed, developed, assembled and verified in-house by Chanel.

With 2 exclusive patents for the watch, it features (among other highlights) retrograde minutes with a 240° display and two-way adjustment. Even the typography on the dial was created especially for the watch, housed in a slightly domed sapphire crystal case that subtly plays with the effects of light. Of the 300 pieces made, 150 will come in beige gold (a hue that remains exclusive to Chanel and was most recently used in its #CocoCrushjewelry collection), while the The remaining 150 are in white gold.

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Most importantly, it is a stunningly beautiful timepiece, one that is not only architectural and masculine that will sit gracefully on any wrist, but also expresses Chanel’s dedication to fine watchmaking to the highest degree of it. All you need to do is head over to Chanel’s fine jewelry boutique in Ngee Ann City to try it on for yourself.

Images: Chanel